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Heidi Dearinger Business Development Coordinator     |
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Jenny Foster HR Manager Senior Employee Benefits Advisor |
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Jason Mayer Risk Manager |
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Laura Ledbetter Personal Risk Advisor Special Needs Coordinator |
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Get More Facebook Likes For Your Page
I recently was helping a strategic partner with her agency's Facebook Page. She wanted to know how to get more people to "Like" it. Here are my suggestions. I hope some of them help you!   Make your Page interesting - think of what your clients and prospects want to see... How about pictures of staff? It gives your company a personal feel. Here is what our website staff page looks like: http://www.ehlinsurance.com/Company/our_people.html - and I have repeated the same concept on our Facebook Page. Encourage your entire staff - whoever is on FB to become a Fan of the Page. Tell them where to go and how to do it. It might amaze you to find how people who are not into social media for a living have no idea how to do the simplest things on FB. I am known for taking "print screens" and turning those into easy instructions that I email our employees. Suggest your Page to your friends and family. Encourage staff to suggest the Page to their friends and family. Run a list of your top 100 clients and look them up in FB. "Friend them" or "Like" their business Page if they have one. If you don't know the client personally and/or don't want to be their FB Friend, then you can still send them a message. Mine looks something like this: "Hello Sam! I wanted to let you know that EHL Insurance has a Facebook Page and we'd love it if you became a fan: http://www.facebook.com/ehlinsurance . Thanks for your continued business, Heidi Dearinger, EHL Business Development Coordinator" Put the fact that you are on FB - on your website. Your front page is essential - other landing pages that people visit frequently are a good idea too. Look at your analytics to determine those pages. I have put FB and all the social media that our agency participates in on the footer of every page on our website. http://www.ehlinsurance.com Put a Facebook widget on your website to make it easy for visitors to see that you have FB and the widget will make it easy for them to find you and "Like" you. http://www.ehlinsurance.com/newsevents.html Post your interesting FB Notes or articles on your LinkedIn status WITH a link to your FB Page (or wherever the original submission is located). Put the FB logo on the bottom of your email signature with a clickable link to your FB Page. If you have influence or responsibility for the rest of the employees, make it a policy to have it on the bottom of EVERYONE'S emails! You can also put some code (see top left of page and below) on your website that makes it easy for readers to "Like" you.If anyone has other suggestions, I'd love to hear them! Take care, Heidi Dearinger | |||
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Your Emergency Preparedness Plan
Recent Earthquake and Tsunami have you thinking of your own family's Emergency Preparedness Plan? I know it certainly has mine.... Questions such as:
Our carriers do a good job of providing information on how to be prepared at home. Please click the logo to see the article from Fireman's Fund for more information.  Have a great day! | |||
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Going...Going...GREEN!
Recycling, I had told myself, was great for most people but I personally had no time for it. Too busy being a single mother, I could barely go grocery shopping, make meals and ensure my kids finished their homework and were sufficiently lovingly tucked in. I did not have time to rinse out garbage and put it who knows where in my small kitchen and then drive it to the recycling place? I was exhausted thinking about it. Not to say I didn’t feel guilty, because I did. Every time a can went in the trash I winced.  It wasn’t until my partner moved in with me that my ways began changing. I felt as if I might have time (and mental energy) to incorporate small little itsy bitsy changes. We found a place to put the recycling box (outside on the deck). And all I had to do was call the City and they told me who to call to get curbside recycling. Easy. Now that I had a place to put the recycling, I just had to learn which things could be recycled. Amazing little thing called the internet… I went to the company site that picks up our recycling and found the list of acceptable items.  Now it was time to conquer work. At first, one of our employees volunteered to bring the recycling from work (we put a garbage can in the kitchen for cans and clean recycling materials) to her home to recycle. At some point I found it ridiculous and asked why we didn’t have recycling pick up at our office. The answer? No one had ever asked. I immediately called, signed us up, and they brought out a big blue recycling bin for our building. Next step, train the staff. I was thrilled that most people were excited we finally had a recycling bin. I printed off the acceptable items poster and put it next to our inside cans. We now had at least 2 dedicated places to put our materials before dragging them out to the big bin. When it was time to find a new webhost, I compared all the relevant specs it takes to win me over and all things being equal, chose “iPage” because they are 100% wind powered. I found that the company that shreds our paper recycles that paper. The company I use to send cards uses 100% recycled paper. We also choose to use recycled ink cartridges in all our black ink printers. Recently I noticed the ladies bathroom garbage was filling up with paper towel and toilet paper rolls, so I picked one of each – on the paper towel roll I wrote “Recycle Me” and on the TP roll I wrote “Me Too!” and then I taped them to the wall above the garbage. It only needed to stay up a few days and then people got the message. We could all do better with recycling. The first thing is to look at what you are currently doing, at work and at home, and pat yourself on the back. Then try to figure out what else you can do. Check out our new EHL webpage “Green” for ideas. Also if you have any ideas for us at EHL, please email me and let me know! | |||
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EHL Taking Donations for Japan
 EHL Insurance is opening its doors to serve as a drop location for those who would like to assist the people of Japan who have been tragically displaced from their homes by the recent Earthquake and Tsunami. A local community effort was put together to get new warm blankets (personal size or twin size), underwear, toiletries, hygiene products, first aid supplies, etc, right into the hands of those affected. We have connections with a Chief of Staff at CFAY who ensures that they will get 100% of the items into the hands of those who were displaced. If you would like to contribute to this effort, please bring the supplies by any of our EHL Insurance offices. In addition, if you are a dentist or medical provider, or someone with a large donation and need assistance with picking it up, please contact Laura Ledbetter. At this time financial donations are not being collected (via this particular effort). Should you want to donate money, we recommend contacting the Red Cross. | |||
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My trip to the Dominican Republic
"We make a living by what we get, we make a life by what we give.” Sir Winston ChurchillIn the culmination of major fund raising and coordination, myself and fellow Silverdale Rotarians are shown below with Baharona Rotarians in the Dominican Republic turning over a $34,000+ van for use by Children of the Nations to transport Haitians (the poorest of the poor) to medical clinics and schools. Making this possible was a $10,000 Rotary Foundation Matching Grant from District 5020, support from Sequim Sunrise Rotary, private donors, and of course proceeds from the Great Kitsap Duck Race. We are proud to be a part of a program to provide much needed, food, water, education and medical services to a community in such dire need. Economic Development by changing culture, one generation at a time. Because of the work in Barahona, I see great things for the people and Nation. They have a great future ahead of them but they much persevere. On the same trip, Rotarians also delivered 84 Spanish and Spanish-English dictionaries to various COTN schools for Haitians in bateys (villages) in Southwestern Dominican Republic. The 8th graders in this photo receiving Rotary dictionaries, are examining the books as a COTN guide, translator and teacher "Juanchy" (red shirt) quizzes them. COTN provides meals for the children, thereby encouraging families send the students to school instead of into the fields to earn a meager living. COTN provides education and teaches English, two requirements for these children to have any hope of escaping the cycle of extreme poverty under which they live.  Our next project is providing Clean Water to several Batey’s. Check out this video. If you want to join our efforts, please give me a call. http://www.youtube.com/watch?v=ywayb_B_pzk | |||
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Where do you want your agent to be?
As an Independent Insurance Agent in a fast changing world, I feel there is an increasing value in understanding where and how our clients want to communicate. Whether it be through our website, social media, face-to-face, email, phone, etc, as an Agency we value your needs and desires and want to work with you to meet those needs. Did you know that many of our carriers have Apps for iPad, iPhone, iPod, etc? Our auto carriers have these available so that you can file a claim, login to your account, obtain your auto ID card, and even send us an email.... Did you know that we have several carriers who are available to assist our Personal Lines Clients around the clock? This means that you can take your service related questions, payments, etc to a licensed agent outside the office hours that your EHL Agent is available.... Bottom line, as technology emerges, our desire to assist our clients remains the same: to provide solutions to your needs which is individually tailored to meet your specific needs. This includes how we get information to you, so please do not be shy about what those needs are. If there is a way that we can meet your needs that we have yet to address, please let us know. We are here for you. | |||
