by EHL Insurance | Feb 21, 2019 | Leadership + Management, Marketing + Branding
Is your marketing based on a detailed, well-thought-out strategy and plan? Or are your efforts simply a compilation of random marketing activities you think you should be doing? Random activities will keep you busy for sure, but will they keep you focused and get you...
by EHL Insurance | Sep 18, 2018 | Leadership + Management, Marketing + Branding
As you develop your marketing programs, are you looking at your competitors for inspiration, or are you focused on what your clients want? If you’re letting current/standard industry practices determine how you need to market your business, you could be missing...
by EHL Insurance | Aug 24, 2018 | Company Culture, Marketing + Branding
Your company brand is a funny thing. Some people are convinced it’s all about the logo. Or the website. Or the marketing materials. But in reality, your brand is the reputation you have in the market. And that’s not always up to you. What do people think...
by EHL Insurance | Jul 20, 2018 | Leadership + Management, Marketing + Branding
When it comes to marketing our businesses, sometimes we just dive right in. And while this may be slightly better doing nothing, it’s pretty ineffective. And it can be very costly. Before you start jumping into various marketing activities, you need to ask...
by EHL Insurance | Jun 12, 2018 | Marketing + Branding
When it comes to making purchase decisions, today’s consumer has a multitude of businesses to choose from. And they are constantly being bombarded with marketing messages from all of them. If yours isn’t relevant or appealing, you’re pretty much...
