by EHL Insurance | Sep 18, 2018 | Leadership + Management, Marketing + Branding
As you develop your marketing programs, are you looking at your competitors for inspiration, or are you focused on what your clients want? If you’re letting current/standard industry practices determine how you need to market your business, you could be missing the...
by EHL Insurance | Aug 24, 2018 | Company Culture, Marketing + Branding
Your company brand is a funny thing. Some people are convinced it’s all about the logo. Or the website. Or the marketing materials. But in reality, your brand is the reputation you have in the market. And that’s not always up to you. What do people think and feel when...
by EHL Insurance | Jul 20, 2018 | Leadership + Management, Marketing + Branding
When it comes to marketing our businesses, sometimes we just dive right in. And while this may be slightly better doing nothing, it’s pretty ineffective. And it can be very costly. Before you start jumping into various marketing activities, you need to ask yourself...
by EHL Insurance | Jun 12, 2018 | Marketing + Branding
When it comes to making purchase decisions, today’s consumer has a multitude of businesses to choose from. And they are constantly being bombarded with marketing messages from all of them. If yours isn’t relevant or appealing, you’re pretty much guaranteed to get lost...
