by EHL Insurance | May 7, 2020 | Marketing + Branding
While most small businesses invest in marketing, they rarely have a marketing team on staff. Or even have one person whose entire job is dedicated to marketing for the company. Usually, marketing falls to one or two employees whose primary job allows them the small...
by EHL Insurance | Apr 16, 2020 | Marketing + Branding
In the wake of COVID-19, marketers are scrambling to figure out how to talk to their audience. You need to continue marketing, but how do you do so in a way that feels right during a time when everyone is scared, nothing is certain, and people aren’t...
by EHL Insurance | Mar 26, 2020 | Marketing + Branding, Selling + Process
Whether you’re a B2B or B2C company, you’ve got customers and an audience. And it’s their happiness, satisfaction, and loyalty that will ensure your long-term success. You’ve got a great product that they love and great sales and services teams, but that isn’t enough...
by EHL Insurance | Jan 30, 2020 | HR Strategy, Leadership + Management, Marketing + Branding
In today’s world of online expansion, many aspects of business success have changed dramatically, influencing the way companies compete with each other, connect with their customers, and even make sales. Companies have had to adjust their priorities,...
by EHL Insurance | Dec 19, 2019 | Marketing + Branding
Last week I did something professionals do all the time. I attended a webinar. It was advertised by an HR company I follow and the ad was effective and engaging. It highlighted three HR professionals who would be hosting the webinar and the core topics they were...
by EHL Insurance | Dec 12, 2019 | HR Strategy, Marketing + Branding
Social media is rampant and here to stay. You already get this. You understand that marketing on social media is a big part of building your brand and finding new customers. There are thousands of articles titled things like “Social Media is Here to...
