by EHL Insurance | Apr 8, 2021 | Marketing + Branding, Tools + Resources
Creating a relevant, strong, and trusted brand is one of the most fundamental aspects of developing a successful company. Many entrepreneurs find that it’s one of the hardest things to accomplish. Not because it’s unattainable, but because it takes long-term planning,...
by EHL Insurance | Mar 18, 2021 | HR Strategy, Leadership + Management, Marketing + Branding
Whether you’re in HR, marketing, sales, the C-Suite, or customer service, you rely on people. You need them to listen, to purchase, to follow, to keep coming back to you. And while your audience might be different, people are generally the same. As the world of...
by EHL Insurance | Jul 23, 2020 | Marketing + Branding, Selling + Process
These days, businesses have more options than ever when it comes to building their website. And while there are great DIY tools you can use to build a website at a low cost, if you’re not trained in design, you might be doing yourself more harm than good. Whether you...
by EHL Insurance | Jul 16, 2020 | Agency Development, Marketing + Branding
Often, when the topic of branding comes up, thoughts of logos, colors, and fonts preclude all else. But your brand is so much more than that! Your voice, messaging, company beliefs and values, vision, and purpose come together to create a cohesive story that impacts...
by EHL Insurance | May 7, 2020 | Marketing + Branding
While most small businesses invest in marketing, they rarely have a marketing team on staff. Or even have one person whose entire job is dedicated to marketing for the company. Usually, marketing falls to one or two employees whose primary job allows them the small...
by EHL Insurance | Apr 16, 2020 | Marketing + Branding
In the wake of COVID-19, marketers are scrambling to figure out how to talk to their audience. You need to continue marketing, but how do you do so in a way that feels right during a time when everyone is scared, nothing is certain, and people aren’t...
