There’s no doubt, communication and marketing have been constantly changing and evolving since the creation of the internet, and it can be hard to keep up. But one thing is for certain, the popularity of video content is on the rise and it isn’t going to slow down.
To be clear: video content is more than just a trend. It’s becoming foundational to the way brands and people communicate online. Every minute, over 500 hours of video content is being uploaded to YouTube. Every minute! That’s a staggering 720,000 hours every day, just on YouTube.
There isn’t any getting around it: video content is here to stay. If your company hasn’t already embraced video as a key communication tool, it’s time to get onboard.
It’s what people want
Any good marketing strategy is based around giving people what they want. It’s just common sense. Video is a lot more popular than any other form of online content. You are much more likely to grab attention and engage visitors with video content than you are with text. 80% of people visiting a site are going to watch a video over reading the text on your page.
It’s the same with social media. Your posts are much more likely to get liked and shared if they have video content. People just find it more engaging to watch video. Period.
Viewers are also more likely to remember visual content. People are able to remember 65% of visual content they are exposed to days after seeing it. Talk about a good brand recognition strategy! The more people remember and recognize you, the more likely they are to trust your brand, which helps build authority and attract the type of employees you want within your community.
This is what good marketing is all about. Creating a brand that people recognize, trust, and want to engage with.
But using video marketing isn’t just about making content people will like and remember, it’s about growing your business and producing results. Any successful marketing strategy should have the goal of educating, engaging, and selling. And what form of content do you think is successful at driving sales? You guessed it.
Drive engagement with your product
You’ve probably heard that people want to watch a video before buying a product or filling out a form. It’s true! Using video to encourage people to engage with your content offer or product greatly increases their final decision.
Here’s what the statistics say:
- Landing pages using video content can increase their conversion rate by 86%
- 64% of visitors are more likely to buy a product online after viewing a corresponding video
- 73% of B2B marketers report that video marketing has positively impacted their ROI
- Purchase intent increases by 97% if a viewer has enjoyed watching a video ad
It’s Not Just About Your Customers
While customers are the obvious target for using video marketing content, there’s a whole community of job seekers out there looking for the company that’s right for them. Using video content—the type of content that grabs the most attention and sticks in people’s brains—to promote your company culture and values to prospective employees is just plain smart.
Imagine you create a video that showcases your employee community and company values. Maybe you even include a recent charitable event you participated in or sponsored. Then think of everyone who comes across the video. You’re not only giving prospective customers a chance to build a personal and emotional connection to your company, but you’re giving job seekers a chance to get a feel for what it might be like to work for you.
Use video content to create a reason for people to want to work for you (and to buy from you!) by showcasing your strengths, your values, and your vision.
So there you have it. Your company can raise brand recognition, increase website visits, engage new customers, drive sales, and attract top talent. All by using video content. Don’t think you have the funds to do it? You may be surprised! There are many ways to create fun, engaging video content on a budget. Plus, if you invest in video marketing, you’re almost guaranteed to be happy with your ROI.
If you’re looking for the next best way to improve your company’s marketing strategy, look no further. It’s just a video away.
Content provided by Q4iNetwork and partners
Photo by Maxim Lupascu